Public Transportation: Now You’re Competing. Do You Have the Technology Vision to Win?Posted on September 28, 2015
Are transit agencies in danger of obsolescence? It depends on their technology vision. Let’s face it: It’s a more complex transportation environment out there these days. Planners and decision makers have three things especially on their minds:
- Delivering a seamless and reliable customer experience.
- Driving down costs.
- Enabling better corporate stewardship through an emphasis on sustainability.
The common theme connecting all three of these goals is technology. How is technology figuring into your strategic planning? Here are five key technology trends Accenture thinks are worth watching.
- The Internet of Me: Our World, Personalized
Agencies and operators have the opportunity to create highly personalized, seamless experiences that engage and exhilarate customers without breaching their trust. Operators must shift their mindset from being movers of vehicles to being providers of customer experiences.
- The Outcome Economy: Discovering and Delivering What Customers Want
Digital devices, sensors and analytics are enabling a new business model that shifts the focus from selling things to selling results. Customers can benefit from the seamless integration of technologies and data. Analytic technologies kick in to analyze travel options and alternatives.
- The Platform (R)evolution: Connecting to an Information and Commerce Ecosystem
Pioneering transport agencies are building platforms based on an open architecture, creating an ecosystem to deliver a broad range of digital services to travelers. The ecosystem will include data from outside agencies such as city maps, attractions, bike-sharing, car-hailing, and other services. Open architecture will also support integration with local businesses.
- The Intelligent Enterprise: Making Software, and the Company, Smarter
Transport operators will unleash intelligent software to analyze rich data and improve operations, and to develop experiences tailored to travelers. Agencies can use the power and speed of modern analytics to improve a customer’s trip both in real time and into the future. Over time, the analytics engine synthesizes transit rider data with broader traffic patterns to recommend route updates that minimize aggregate rider travel times and reduce painful transfers.
- Workforce Reimagined: The New “Human-Machine” Team
Advances in more natural human interfaces, wearable devices and smart machines are extending intelligent technology to interact as a “team member,” working alongside employees.
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